Three eCommerce Product Videos That Will Increase Product Page Conversions
It is critical for eCommerce businesses to present their products in the best possible light. While excellent product photography is critical for conversion optimization, eCommerce product videos help entice shoppers and convert them into customers.
If you're ready to take the eCommerce video production plunge, or are even considering it, the most difficult roadblock to overcome is frequently developing a concept. To get you started, we've gathered three overviews of the various product video art forms to motivate your imagination.
How to Begin Using eCommerce Product Videos
Did you know that 80 percent of video marketers report that video has directly aided in sales growth? Utilize eCommerce product videos that focus on the following genres to increase product page conversion and online sales:
The Product's Specifications
The Contrast
The way of life
The Product Specification
Patagonia's edit demonstrates that sometimes less is more. The straightforward and succinct walkthrough concentrates on the product's features and practical applications. By maintaining a high level of professionalism, eCommerce videos such as this one keep things moving smoothly and maintain customer interest.
Additionally, this edit includes a variety of camera angles and close-ups to help bring the product to life. Zippers and belt loops, which may have been overlooked in standard product photography, take centre stage.
If your brand sells exclusively online, customers will be unable to physically touch and feel your products prior to making a purchase. Utilize a product video to highlight important features that customers may overlook. This not only improves the customer experience, but it also boosts conversions.
Most importantly, the video demonstrates all of the product's features from various angles. Emphasizing everything a customer should know before purchasing your product fosters trust and strengthens your brand's credibility with shoppers.
The Contrast
Are you a pragmatic consumer? Create eCommerce product comparison videos to save your customers time and stress. In contrast to an overview video, this edit enables consumers to evaluate and compare products in a lineup.
By sharing an expert and unbiased opinion, B&H demonstrates exceptional thought leadership and earns consumer trust. This longer-form video shines because it enables buyers to conduct online evaluations of in-person criteria.
Without physically testing each product, B&H provides invaluable information to assist its customers in making informed purchasing decisions. Additionally, this edit introduces consumers to new products in a variety of price ranges to assist them in meeting their unique needs and budgets.
Consider eCommerce videos in this genre if your product offering includes complicated item requirements or points of difference.
The Way of Life
What is the best way to describe a fragrance online? While you can list the ingredients and give flowery descriptions, until someone smells the formula, they have not experienced it. That is why Brand takes a unique stance.
Not only is it visually spectacular, but it also transcends the product it represents. When customers purchase Brand No.5 L'EAU, they are not simply purchasing a fragrance; they are investing in a way of life (or so this video would have you think).
The carefully constructed narrative of this edit uses the product as a catalyst for action rather than as the primary focus. As a result, viewers can immerse themselves in the storey and take on the persona of Chanel.
While the production level at Luxury brands is not workable for every business, the luxury style can adapt and scale based on product offerings.
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