Best Ecommerce Product Videos

In the contemporary world, people have started valuing their leisure and pleasure above the money which means they are shifting to words more easy, playful and interactive changes be it in the way they shop or select and send gifts or wish the associates. Healthier and sophisticated changes are taking place gradually in society. Even the methods of advertisements are undergoing sharp changes such as digital marketing is gaining ground rapidly, which involves advertising through short videos that can be viewed by the people surfing the internet. These short e-commerce product videos aimed at influencing the decision of prospective buyers as they are designed and produced to promote different products or services.

Listed below are 15 e-commerce product videos that have set standards in the marketing field, for being able to affect and inspire customers promptly:-

1) M&S effort for healthy eating

Marks & Spencer’s product video is quite an inspirational one for advertising agencies and companies who want to showcase their raw or processed food products available at their stores. No model has been used in the background to highlight the fact. Only vibrant colours and excellent photography has been used to reflect freshness and quality. Extensive use of geometric shapes and concentric circles have been able to create the desired effect on clients. Taking help of various photography tricks such as track, speed, and slow Mo, an excellent product video has created that will keep the clients engaged and enticed.

2) Naturally Curly

The product video is very encouraging for users to interact on social media with the brand Naturally Curly. The brand is both a media-based and an online shop. The Video uses a cute child model who has naturally curly hair. The tagline of the ad says ‘have you tried this’ that encourages its viewers to at least give it a shot once.

3) Inspirational video shot of GoPro

GoPro company itself sells video apparatus, and when it produced a video to promote its products, it is nothing but evident that the product video Is high-quality and excellent. Speaking for its product, the entire Video has been shot in the inspirational note to let people explore and experience the world. It inspires people to push themselves harder and discover and never be detract from adventure. Somewhere in between the ad, GoPro has been featured, enabling making high-quality videos and clicking photographs and sharing them from invincible locations.

4) Training mask

The product video shows its usage in action. The video has been shot in a simple background and tries to inspire prospective buyers. It depicts the benefits of the product at training and how it helps towards betterment.

5) SISU Mouthguards

The product video explains beautifully and in a compelling way to its prospective buyers how this product enables more protection. The inventor being doctor himself describes the product which influences the buyers without the use of any rich background or attractive model when the doctor speaks to the clients to use them, the trust of consumer increases in the item and the brand which means more sales for the product.

6) Josie Maran

This product video showcases the benefits of the product on the skin in an engaging manner. The video tells a good story of how the product would work on a different kind of skin. The main idea has been made more apparent with the usage of fruit that tends to lose their moisture soon if not taken care. Also, the link between motherboard, health, beauty and natural skincare has been established so that the viewer can correlate the same with their life easily and promptly.

7) Onzie men

Music is the key element of this product video. Coming up with the male fitness line of clothing, Onzie has been able to reach to its new prospective audience segment and capture it entirely with the music and creativity with which it has been shot.

8) InVision

Being a Prototyping, collaboration and workflow platform, the brand invasion through its ad wants to empower its primary users, the product designers, of big business houses. The goal in the video has been not kept on promoting the product, but rather it emphasizes on the importance of product design in the company’s success. The storyline behind the video is based on things which are done; it creates a very positive effect on the design community. Also, it focuses more on elevating the role of the designer in their organization, which means a product video necessarily does not focus on product promotion but can convey the message of social importance.

9) Google Ad Sense

This service video is quite different as instead of highlighting the ins and outs of the services; it has been woven around the testimonials and the real-life stories of the client. The video focuses on how people have been able to make money using Google AdSense and in a very authentic and subtle manner have portrayed their emotions. The video explains how people can benefit from the small business and also there is an implicit message of getting more involved with the passion however trivial that might appears to appear to be rather than killing time in front of gadgets.

10) Man Crates

The voice in this product demonstration video is very entertaining. It showcases what brand has been trying to endorse through its product that is the security and diligence.

11) Dollar shave club

The product video is crisp and straightforward that announces the launch of a razor blade. The video focuses on the storyline rather than the product itself. It focuses on the pain that users have to undergo by buying expensive razors. The video came up with the solution for the buyers that is they can opt for the razor that will be delivered to their doorstep through an e-commerce portal and is quite economical.

12) PG& E solar Billing

53-second product video explains the pros and cons of PG and E’s new billing in under a minute. Video explains how the technology can be used to track your energy usage, pattern and monthly trends all on the same page in a single and easy to understand the statement. The product video focus is on the experience, screenshot, demo and explaining how the product is useful even for preparing the simple task as a paper statement.

13) Pebble watch

Video uses on-screen text to convince the viewers and prospective buyers. All the details of how the watch work has been put in the Video, including the website that is the end genuine seller of the product. The video also lays down the clear path for the viewer’s convenience chasing the product online or through the brand’s store.

14) Qubit

The product video is very interesting. Qubit is a software manufacturing brand that customizes them as per the requirement. Rather than focusing on the product itself, the video emphasizes the benefits of the product, which is speed and how it simplifies the work. Boring statistics and predictable market projections have not been included in the video to make it boring. Video has been made engaging with the help of explanations regarding how easy this software is to use.

15) Sierra Designs

The product video is perfect while speaking about hiking and camping necessities. Tends to delayed with the crowd from this segment featuring how are the perfect 10 from the brand can be installed by the ultimate user who is an avid hiker and camper. The video tends to answer all the probable questions of the consumer with expert knowledge. Video tends to specify curious clients and brings in more connectivity with the customers.

Building a brand with product videos

Always focus on listed below few points while getting a product video produced for your brand:-

1) Convey a consumer story with the product that makes it more relatable

2) Provide information and will you regarding the product in the video

3) Focus on one key feature of the product rather than showcasing all

4) Focus on the problem and the solution which the product aims to provide

5) Big crisp and clear while incorporating the storyline

6) Hire expert photographers to make the video